Press Release

PRESS RELEASE: For Immediate Release

Promoting Three Healthy Habits, Dettol Launches “Keluarga Sehat Indonesia Kuat” Movement to Support Government Programs

• Indonesian families are starting to move progressively in reducing the COVID-19 spread against the pandemic, where each family member has a pivotal role to protect each other from preventable diseases and viruses. 
• Dettol is encouraging the Indonesian family, as the smallest social unit - to adapt and apply three simple healthy habits (e.g., handwashing with soap, bathing after activities, and disinfecting home – including toilet), to achieve healthier family and greater nation.

Jakarta, August 31, 2021 - To accompany Indonesian families in combatting the COVID-19 pandemic, Reckitt Indonesia, a leading global consumer goods company with three pillars on health, hygiene, and nutrition through its brand, Dettol, is launching “Keluarga Sehat Indonesia Kuat” movement. Along with other stakeholders, such as The Ministry of Health Indonesia, Indonesia Medical Association (IDI), and other public figures, Dettol would like to involve the whole Indonesian families to be committed to applying three simple healthy habits – handwashing with soap, bathing after activities, and regularly disinfecting home, as well as providing health education and sanitation access to the community, with the aims to directly contribute for the stronger nation. 

The launch event itself, which still with the spirits of the 76th Indonesian Independence Day theme “Indonesia Tangguh, Indonesia Tumbuh”, gives optimism that the Indonesian community stays resilient during the pandemic situation. Dettol believes that a family as the foundation of socialization unit in society can become the agent of change for protection and education function of all ages and all kinds of backgrounds in Indonesia. Before the launch of “Keluarga Sehat, Indonesia Kuat”, Dettol has shown its contribution through multiple donation events to health workers and vaccination centers to the public in Jakarta, Yogyakarta, and Surabaya in June and July 2021. Dettol hopes those tangible actions might contribute to the Indonesian family protection for achieving herd immunity.

Srinivasan Appan, General Manager of Reckitt Indonesia, expressed, “As a company who strives to make a positive impact on health and hygiene of our consumer, Reckitt is always committed to protecting, healing, and together creating a healthier and cleaner world. We believe that access to the highest–quality hygiene, wellness, and nourishment is a right, not a privilege. Dettol believes that the love and affection that has been instilled in Indonesian families can be a strong foundation to create positive change for the nation. Through Dettol product solutions, we trust that each family member plays an important role in protecting each other from any kind of virus or preventable disease in the future. Starting with small steps, we can create change for healthier families and achieve a stronger nation.” In his remarks, he explained that this activity is only the beginning of Reckitt Indonesia’s long-term commitment through Dettol to continuously contribute and bring a positive impact on Indonesian families. 

The Secretariat General of the Ministry of Health, Republic Indonesia, Kunta Wibawa Dasa Nugraha appreciates this Keluarga Sehat Indonesia Kuat movement. “Indonesian government through the Ministry of Health continuous to accelerate the vaccinations coverage and maintains the improvement of Tracing, Testing, and Treatment as part of the efforts to reduce the rate of COVID-19 virus transmission. In addition, it is very crucial for Indonesian families to always apply strict health protocols. We are also appreciating this company's steps as the extension of the government to always remind Indonesian families with three simple healthy habits, for achieving healthier and stronger communities.” 

Adding to the discussion, actress, entrepreneur, and the new brand ambassador of Dettol and the “Keluarga Sehat, Indonesia Kuat” campaign, Dian Sastrowardoyo said, “As a mom, I am a strong believer that each family member has a very critical role in protecting each other from preventable diseases. In these unprecedented times, implementing strict health protocols is not enough. We need to constantly remind our loved ones, our family, to start building sustainable habits that hopefully can keep the nation survive in combatting this pandemic. This is the typical value that both Dettol and I resonates, hence I am willing to join this movement.” She added that, for years, Dettol has proven its expertise in protecting Indonesian families through its hygiene solution to keep families healthy at any time. 

Furthermore, Reisa Broto Asmoro, Dettol Health Ambassador also added, "there has been an increase in public awareness of the importance of implementing health protocols. From those who haven't been aware of it, now they are starting to aware and get used to applying health protocols to be carried out at this time. It means the health protocols should become a new lifestyle today." Hence, she encouraged all parties must work hand in hand to improve the implementation of health protocols, one of which is washing hands with soap.

“As a leading brand in hygiene and sanitation solution for consumers, we are committed to providing regular education and continuous access to strengthen healthy habits that can start with the family. Today the launch of “Keluarga Sehat, Indonesia Kuat” movement marks our strong collaboration with the Indonesian Medical Association (IDI) and other strategic partners to create an impactful social change through three simple steps in building a stronger Indonesia. Our target is to reach 65 million Indonesian through cross-partnership and various multimedia touchpoints including direct education to more than 1.2 million school children. We also provide thousands Dettol product via GrabCar Protect service from Grab as official super app partner, hygiene access with minimarket networks of Alfamart, until KG Media as our official media partner.” said Donny Wahyudi, Head of External Communications and Community Affairs at Reckitt Indonesia. He further elaborates, Dettol is encouraging Indonesian families to be a part of Dettol Health Ambassador through online pledge in official Dettol website at www.keluargasehatindonesiakuat.com.

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About Reckitt

Reckitt exists to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness, and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognizable and trusted consumer brands in hygiene, health, and nutrition, including Air Wick, Calgon, Cililit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite, and more.

Every day, more than 20 million Reckitt products are brought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of more thatn 43,000 colleagues. We draw on our collective energy to meet our ambitious of purpose-led brands, a healthier plane and a fairer society. Find out more, or get in touch with us at www.reckitt.com

*Reckitt is the trading name of the Reckitt Benckiser group of companies.